East Bay SPCA Marketing Style Guide
Logo
The East Bay SPCA logo should always appear in a consistent manner, utilizing proper layout and colors as specified in these guidelines. It should be displayed clearly and in a prominent location, independent of other elements.
The East Bay SPCA logo should always be presented at a size that is easily readable.
The East Bay SPCA logo should always be displayed in correct, consistent form whenever used. This is vital to the brand identity and its recognition in the community. Alterations to the logo are strictly prohibited. Use the specific logo files provided to ensure that they are displayed in correct form.
Do not change the configuration
Do not redraw or re-typeset elements
Do not distort or change the shape
Do not place the logo on a background which makes it unreadable
Do not create new color combinations
Do not use the logo for messaging
Do not place the logo on a color background unless using one of the primary palette colors.
Various File Types of Our Logo to Download
Colors
Primary Colors
CMYK: 0 64 95 0
RGB: 227 114 34
HTML: #37222
CMYK: 63 0 97 0
RGB: 105 190 40
HTML: #69be28
Secondary Colors
CMYK: 0 34 91 0
RGB: 255 161 0
HTML: #ffa100
CMYK: 30 0 94 0
RGB: 190 214 0
HTML: #bed600
Tertiary Colors
CMYK: 68 3 0 0
RGB: 61 183 228
HTML: #3db7e4
CMYK: 99 86 0 7
RGB: 0 38 119
HTML: #002677
CMYK: 28 48 65 6
RGB: 177 132 98
HTML: #ba8a64
Fonts
Social Media Guidelines
Tag us!
- anywhere with #eastbayspca
- Facebook using @ebspca
- Twitter using @eastbayspca
- Instagram @eastbayspca
Sample posts
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